RTA employees honor loved ones, walk to support breast cancer awareness this October

(DAYTON, OHIO)… The Greater Dayton Regional Transit Authority (RTA) is joining the fight against breast cancer with the roll out of its Pink Campaign, beginning October 1, 2023.

The campaign kicks off with the debut of RTA’s October bus on the North Community Connector on Oct. 1. The bus design highlights October as Breast Cancer Awareness Month and features two pink ribbons signed by RTA employees in honor of breast cancer warriors past and present. The bus will be in service rotating on routes throughout Montgomery County all month long.

As a proud sponsor of the American Cancer Society Making Strides Against Breast Cancer campaign, the bus will also be featured in the walk happening at Day Air Ballpark on Oct. 14. Individuals participating in the walk can take a selfie with the bus at the halfway point located at Island MetroPark.

The American Cancer Society shared their excitement about having RTA’s bus as a focal point at the walk.

“We share a passion to save lives, celebrate lives, and work to end breast cancer as we know it – for everyone,” said Allison Katterheinrich, associate director of the American Cancer Society.

An RTA team of about 30 employees will take part in this year’s walk to help raise awareness. The RTA is honored to be part of Making Strides Greater Dayton’s efforts to raise $250,000 at this year’s walk to fund future breast cancer research, as well as current patient support and advocacy. If you would like to support the movement and participate in the walk, visit www.acsevents.org.

Following the cancer walk, The October bus will return to normal service and have occasional appearances at area touch a truck events. To see where the bus will be, visit the RTA’s Facebook and Instagram pages for updates.

In addition, RTA’s administration building Wright Stop Plaza, located at Third and Main Streets, will trade in its iconic green glow in the Dayton skyline for pink during the month of October. Customers will also notice their RTA drivers sporting pink polo shirts throughout the month.

MEDIA CONTACT:  Kristi Newton (937) 425-8379, Communications and Community Relations Manager